Brands can expect new paid-search ad formats and models to emerge from the redesign of Bing. Microsoft introduced a new version of the search … Read the whole story
In what is likely the most significant change in the methods Nielsen uses to measure TV -- and potentially all forms of video content … Read the whole story
If moms weren't already the focus of many an online marketing campaign, new data from Nielsen provides fresh evidence that they are right in … Read the whole story
"Gamification" is a hot, hip term right now. For B2B marketers or customer relationship professionals, the badge concept -- of rewarding loyalty and community … Read the whole story
Using Yahoo's IntoNow system, ABC will allow viewers to enter a sweepstakes while watching freshman drama "Revenge" live. An IntoNow app allows users to … Read the whole story
SocialCode, The Washington Post Co.'s social media ad firm, has confirmed hiring away 15 top engineers from social news site Digg. "This agreement marks … Read the whole story
In a new gambit to keep a privacy lawsuit in federal court, two Web users have withdrawn a host of claims against Wide Open … Read the whole story
In a bid to attract more content deals with big media companies, YouTube is considering implementing a paywall around certain content, "The New York … Read the whole story
Since I launched my own business more than 25 years ago, one of the many joys has been not having to keep a resume … Read the whole story