by Laurie Sullivan
Facebook fails as an ad company, although it generates the majority of revenue from advertising. The technology has not kept pace with explosive user … Read the whole story
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by Mark Walsh
General Motors' decision to pull its advertising on Facebook comes as a blow to the social network on the eve of its initial public … Read the whole story
COMMENTARY
by Rob Jewell
With the new Facebook Pages, the official lines between paid, owned and earned media are now officially gone, creating a flexible, engaging and scalable … Read the whole story
by Gavin O'Malley
Starting with the NBA Finals, ESPN is teaming with Twitter to create new ad programs around major sporting events. These new programs will be … Read the whole story
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by Laurie Sullivan
Social media U.S. advertising revenue will reach $9.8 billion in 2016, up from $3.8 billion in 2011, according to BIA/Kelsey's U.S. Local Media Forecast: … Read the whole story
by Mark Walsh
American Express has introduced a mobile offers engine that recommends and ranks real-time merchant offers for U.S. cardholders based on the spending history and … Read the whole story
by Wayne Friedman
Worldwide video usage on computers is now as common as watching it on traditional television among online consumers. The growth is helped by the … Read the whole story
by Wendy Davis
A federal judge reaffirmed his earlier ruling in favor of Google in a lawsuit brought by search marketers attempting to bring a class-action lawsuit … Read the whole story
by Mark Walsh
Data released by Nielsen in connection with the AppNation conference shows the amount of time spent with apps versus the mobile Web increased to … Read the whole story
by Mark Walsh
Mobile barcode scanning continued to climb at a brisk pace in the first quarter, according to the latest data from Scanbuy. Total scans through … Read the whole story