by Laurie Sullivan
Finding the return on investment from Facebook ads is a continuing source of concern for advertisers that are looking for answers on what they … Read the whole story
-
by Gabe Samuels
In what might be described as media's long-tail wagging its biggest dog, researchers are tapping social media to help television programmers better understand viewer … Read the whole story
-
by Gavin O'Malley
Through March of this year, an average of 80% of abandonment occurred within the first half of the ads, according to new research from … Read the whole story
by Mark Walsh
Facebook's app and Web site were used by nearly three-quarters of U.S. Android smartphone users in March, making it the most popular social-networking property … Read the whole story
-
by Ross Fadner
Sensing an opportunity in developing content around subcultures, Ben Silverman and IAC's Electus have partnered with Tyrese Gibson's HQ Productions and new production studio … Read the whole story
-
by Laurie Sullivan
Google has developed the next generation of DoubleClick Search, allowing users to optimize ads on platforms across AdWords and adCenter supporting campaigns across Google, … Read the whole story
by Mark Walsh
About one in five mobile consumers pursued some type of m-commerce activity, like comparing prices or buying digital content, based on a mobile ad … Read the whole story
by Wendy Davis
Twitter has joined the growing roster of Web companies that have promised to honor users' browser-based do-not-track requests. The service will refrain from collecting … Read the whole story
by Mark Walsh
Sales of mobile phones to end users declined in the first quarter for the first time in three years as a result of slowing … Read the whole story
-
by Wayne Friedman
A new Viacom study on social media says viewers engage around seven different types of social TV activities -- online or offline -- a … Read the whole story
by Steve Smith
According to reports, both Amazon and news aggregator Pulse are looking for ways to bring novel ad formats to tablet devices. Amazon is pitching … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
By the time you read this, the Zuck and his various expat cronies will have so much money that they can tell GM where … Read the whole story
COMMENTARY
by Mark Silber
Many mobile ads do still suck because they were never designed to leverage the unique opportunities and situations of the medium. More to the … Read the whole story