Finding the return on investment from Facebook ads is a continuing source of concern for advertisers that are looking for answers on what they … Read the whole story
In what might be described as media's long-tail wagging its biggest dog, researchers are tapping social media to help television programmers better understand viewer … Read the whole story
Through March of this year, an average of 80% of abandonment occurred within the first half of the ads, according to new research from … Read the whole story
Facebook's app and Web site were used by nearly three-quarters of U.S. Android smartphone users in March, making it the most popular social-networking property … Read the whole story
Sensing an opportunity in developing content around subcultures, Ben Silverman and IAC's Electus have partnered with Tyrese Gibson's HQ Productions and new production studio … Read the whole story
Google has developed the next generation of DoubleClick Search, allowing users to optimize ads on platforms across AdWords and adCenter supporting campaigns across Google, … Read the whole story
About one in five mobile consumers pursued some type of m-commerce activity, like comparing prices or buying digital content, based on a mobile ad … Read the whole story
Twitter has joined the growing roster of Web companies that have promised to honor users' browser-based do-not-track requests. The service will refrain from collecting … Read the whole story
Sales of mobile phones to end users declined in the first quarter for the first time in three years as a result of slowing … Read the whole story
A new Viacom study on social media says viewers engage around seven different types of social TV activities -- online or offline -- a … Read the whole story
According to reports, both Amazon and news aggregator Pulse are looking for ways to bring novel ad formats to tablet devices. Amazon is pitching … Read the whole story
By the time you read this, the Zuck and his various expat cronies will have so much money that they can tell GM where … Read the whole story
Many mobile ads do still suck because they were never designed to leverage the unique opportunities and situations of the medium. More to the … Read the whole story