Advertisers struggle with an inability to verify viewable ad impressions and the length of time the ad remained in view. DoubleVerify on Tuesday will … Read the whole story
Brand marketers have been on a confusing and sometimes contradictory journey recently trying to understand how to measure and value engagement on Facebook. Read the whole story
Adobe today will release a series of advancements for Project Primetime that supports TV ad content across connected devices. The new offering, Primetime Simulcast, … Read the whole story
Delving deeper into original content, Hulu just unveiled three new series and seven exclusively licensed TV shows previously unavailable to U.S. audiences. Premiering throughout … Read the whole story
U.S. wireless operators during the first quarter collectively saw a net decline in post-paid, or contract, subscribers -- a first. The largest seven carriers … Read the whole story
A judge has ruled that software developer Carrier IQ must face claims that it violated California's relatively stringent privacy laws by allegedly logging keystrokes … Read the whole story
Clear Channel Airports has partnered with SapientNitro to launch a new version of its "FlySmart" mobile travel app. Its new features include customized content … Read the whole story
Verve Wireless has added scores of new TV and newspaper properties to its network of mobile sites, including NBC Owned Television Stations, Hearst newspapers … Read the whole story