by Laurie Sullivan
Yahoo on Thursday unveils a browser with search functions dubbed Axis for tablet, smartphone and desktop devices. The browsers will eventually support a combination … Read the whole story
by Mark Walsh
Oracle has announced acquiring social media marketing firm Vitrue to bolster its own social relationship services for corporate clients. Vitrue manages more than 1.3 … Read the whole story
by Steve McClellan
Nearly a year after combining the operations, media shop Initiative is now de-coupling its Innovations and Digital units. The move comes after MillerCoors consolidated … Read the whole story
COMMENTARY
by Jeff Einstein
Everyone else seems to be engaged in various extraordinary efforts to optimize a patently failing traditional ad model. The industry is suddenly engaged in … Read the whole story
by Steve McClellan
Social media agency We Are Social has been appointed by iconic car brand Jaguar to manage its global social media account after a formal … Read the whole story
by Gavin O'Malley
As part of what the company calls a more "segmented" operational strategy, AOL has named Ned Brody CEO of Advertising.com Group. This marks the … Read the whole story
by Erik Sass
While the figures may not be indicative of broader consumer behaviors, over half of digital media professionals who encounter online paywalls say they immediately … Read the whole story
by Mark Walsh
The iPad may be the dominant tablet brand, but Android-based rivals are registering on radar as mobile ad vehicles in their own right. New … Read the whole story
by Mark Walsh
Moviegoers are familiar with the on-screen admonition to turn off their cell phones before the lights dim. Whether it's heeded is another matter. Now … Read the whole story
by Wendy Davis
Facebook is pressing its claim to recover $700,000 in legal fees from consumers who unsuccessfully sued the company for allegedly misappropriating their names and … Read the whole story
by Laurie Sullivan
While mobile video messages reminding viewers to watch a television show have surfaced as one of the more popular communications between media companies and … Read the whole story
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by Tyler Loechner
Definition 6, a marketing agency specializing in viral video campaigns, released the Timeline Movie Maker for Facebook Pages, a brand-oriented version of the Timeline … Read the whole story
by Steve Smith
Using a decidedly simple feature set for at-a-glance functionality, ABC's group of owned local TV stations has started rolling out "alarm clock" apps. The … Read the whole story