by Mark Walsh
Facebook has now begun rolling out the carrier billing system aimed at making it easier for people to pay for in-app purchases made using … Read the whole story
by Laurie Sullivan
AdMob mobile advertising on Thursday became part of AdWords. The integration, similar to DoubleClick's announcement earlier this week, combines access to multiple Google platforms … Read the whole story
by Mark Walsh
The Interactive Advertising Bureau is getting behind the push to make the mobile Web more user-friendly through a new site providing tools for publishers … Read the whole story
-
by Gavin O'Malley
By any measure, video is commanding an ever-greater share of online ad dollars. eMarketer predicts video ad spending to increase by 40%, this year, … Read the whole story
by Laurie Sullivan
Venture capitalists have infused $10 million in Magnetic, enabling the search retargeting company to build out services like mobile. Magnetic CEO James Green said … Read the whole story
by Mark Walsh
Walmart has joined forces with Procter & Gamble on a month-long marketing effort in New York City to promote online and mobile shopping and … Read the whole story
by Mark Walsh
Facebook took the wraps of its App Center Thursday with the aim of providing its more than 900 million users with an easier way … Read the whole story
by Wendy Davis
New Jersey Attorney General Jeffrey Chiesa has sued app developer 24x7 digital for allegedly violating a federal privacy law by collecting personal information from … Read the whole story
-
by Laurie Sullivan
Google and digital agency GroupM Next launched a series of events to focus on specific markets and verticals. Exclusive to the agency's clients, the … Read the whole story
by Wayne Friedman
Electronic program guide company Rovi Corp. is kick-starting a media research tool for media agencies and advertisers to measure TV advertising buys on its … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Saying that the "London restrictions are harsher than they were in China four years ago," "Ad Age" this week noted that to protect Olympic … Read the whole story