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by Gavin O'Malley
On the contrary, Internet ad revenue for the first quarter of the year set a new record (for the reporting period) at $8.4 billion … Read the whole story
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by Joe Mandese
The media industry is approaching the "end of the digital beginning," meaning that digital media, technology, platforms and experiences are now embedded in "business-as-usual" … Read the whole story
by Mark Walsh
A new forecast from eMarketer predicts the number of U.S. tablet users will more than double this year to nearly 70 million -- or … Read the whole story
by Mark Walsh
With the launch of Flurry's Ad Analytics service, the company will provide measurement on ad clicks and app installations for in-app campaigns across multiple … Read the whole story
by Mark Walsh
The Weather Channel has geotargeted mobile ads according to local weather conditions. But now the company is going beyond DMA or ZIP code targeting. … Read the whole story
by Wendy Davis
A recent ruling against YouTube might benefit Universal Music Group in its long-running lawsuit against the video-sharing company Veoh. The legal dispute dates to … Read the whole story
by Laurie Sullivan
Adiant, the tech parent company to the Adblade.com ad network, plans to roll out a self-service retargeting tool allowing brands to pay for ads … Read the whole story
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by Joe Mandese
TV is still the media elephant in U.S. living rooms, but the way Americans watch television and other forms of video programming is changing … Read the whole story
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by Erik Sass
Cinema advertising is going mobile with a series of new partnerships and products from leading cinema ad networks. Screenvision has joined forces with Hipcricket … Read the whole story
by Steve Smith
Nostalgia video and music merchant Shout! Factory will acquire the app that seemed custom built for its retro pop-culturist audience. But the company promises … Read the whole story
COMMENTARY
by Jason Tabeling
The future is taking shape, and it is integrated and content-driven marketing. The challenge will be planning for proper media mix across these placements. Read the whole story