Microsoft made search and brand marketing more about content to connect search results through video. Bing, the company's search engine, has partnered with Qwiki … Read the whole story

A new study released Tuesday by comScore, in partnership with Facebook, aims to demonstrate that advertising on the site actually works -- by leveraging … Read the whole story

Apple will integrate Siri voice search with several car manufacturers. Drivers will be able to press a button in the steering wheel to bring … Read the whole story

Mobile marketers are increasingly targeting ads by audience rather than content, leveraging consumers' "real world actions" to send them ads relevant to time and … Read the whole story

Online data broker Spokeo agreed to pay $800,000 to settle charges that it violated a federal law regulating consumer reporting agencies, the Federal Trade … Read the whole story

Facebook will be launching a competition in conjunction with the ARF to develop groundbreaking measurement concepts. An overarching goal is developing platforms and standards … Read the whole story

A Google ad research executive made a pitch Tuesday to use digital metrics as the jumping-off point to build a cross-measurement platform that includes … Read the whole story

In many quarters, 2012 has been dubbed the year of mobile. According to a 2012 Nielsen report1, smartphone penetration in the U.S. has exceeded … Read the whole story

It's no secret that consumers love their tablets. Retailers know it. Publishers know it. And if the number of YouTube videos of infants playing … Read the whole story

They are not happy about where the world is going, and they are suspicious of digital technology. More than half of them think everyone … Read the whole story