Facebook will launch a real-time bidded marketplace that will allow advertisers for the first time to retarget audiences on Facebook based on their browsing … Read the whole story
VivaKi Chief Strategy & Innovation Officer Rishad Tobaccowala channeled his inner Kafka Wednesday, explaining to a gathering of clients, agency executives, entrepreneurs, VCs, and … Read the whole story
Expanding efforts to monetize its video-calling service, Skype rolled out a new display ad format Wednesday intended to spark "meaningful conversations" about brands among … Read the whole story
Social signals have become a targeting tool for display ads. RadiumOne released a URL shortener offering brands back-end social analytics to target display ads … Read the whole story
The Internet Corporation for Assigned Names and Numbers Wednesday released a list of generic top-level-domain names for which companies and organizations applied. It means … Read the whole story
Online coupon provider RetailMeNot.com has introduced a new app for the iPhone that allows users to get discounts when shopping online or in brick-and-mortar … Read the whole story
A federal judge rejected the company's motion to dismiss a class-action privacy lawsuit brought by iPhone and iPad users. The consumers allege their privacy … Read the whole story
Gunning for content-rich rivals like Netflix, Amazon just reached a major licensing deal with Metro-Goldwyn-Mayer Studios. Among hundreds of other classic films and TV … Read the whole story
While there is increasing value of social media platforms in relation to entertainment, recommendations of products/services in these arenas aren't universal. A new survey … Read the whole story