by Steve McClellan
Adding firepower to its social media practice both in North America and at the global level, Mindshare has absorbed sibling shop Socialmedia8 and named … Read the whole story
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by Ross Fadner
Microsoft Corp. is launching a new line of interactive TV ads that will be shown on Internet-connected Xbox 360 consoles starting this fall. According … Read the whole story
by Mark Walsh
Figuring out the value of a "like" has confounded marketers as they try to determine the effectiveness of advertising on Facebook. A new study … Read the whole story
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by Gavin O'Malley
The social-media marketing space is consolidating fast. Syncapse has agreed to buy social and search ad firm Clickable. Clickable's ad management services will be … Read the whole story
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by Laurie Sullivan
AOL, Facebook, Google, the Interactive Advertising Bureau (IAB), Twitter and others have created an alliance to stop bad online advertisements. The team will lead … Read the whole story
by Laurie Sullivan
Budget constraints and earned media tend to attract nonprofit organizations to Facebook to promote brand causes through viral activity. In fact, sharing from the … Read the whole story
by Wendy Davis
Siding with Verizon, the National Advertising Division of the Better Business Bureau recommended that Comcast should stop advertising Xfinity as the fastest broadband service … Read the whole story
by David Goetzl
Thom Beers, whose FremantleMedia-owned company has produced some blockbuster male-targeted reality shows, is going over the top with a new venture. Beers has launched … Read the whole story
by Steve Smith
Mike Owen, who once ran the 40-person New York office selling Apple's iAds, lands as CRO for mobile video ad company AdColony. Now he … Read the whole story
COMMENTARY
by Ari Brandt, Op-Ed Contributor
Social gaming represents the new golden era of captive, engaged users. It is an opportunity to recapture the minds of a new generation. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Apparently Microsoft has tried to patent an advertising system that targets people's emotional states based on their search queries, emails, instant messages, playing of … Read the whole story