In the wake of Facebook introducing mobile-only buys on the site this month, the company's ad partners cite strong early demand for the new … Read the whole story

engage:BDR, a full-service display ad network, on Tuesday will publicly debut First Impression, a real-time bidding (RTB) self-serve display platform that focuses on serving … Read the whole story

Keeping the focus on original content, Alloy Digital has acquired online entertainment news producer Clevver Media. A distributor of online video content, Alloy Digital … Read the whole story

Facebook has agreed to give users more control over how their names appear in sponsored stories in order to settle a class-action lawsuit. The … Read the whole story

Marketers have continually questioned Twitter's ability to produce a viable search engine. They may soon get their answer. John Wang, former search engineer at … Read the whole story

U.S. advertising spending will continue to register moderate growth in the upcoming quarters, similar to the levels achieved in the first quarter of 2012. … Read the whole story

In Hollywood last night, Microsoft introduced its rumored tablet running Windows 8. In taking on Apple's market-making iPad, the company is taking more than … Read the whole story

A recent survey conducted by agency media software and processing firm Strata found that 69% of agency honchos consider social the "focus" of their … Read the whole story