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by Steve McClellan
Could WPP's acquisition of AKQA for an estimated $540 million spark another round of consolidation in the digital agency world as ad holding companies … Read the whole story
by Laurie Sullivan
Microsoft will face an uphill battle when it comes to adoption of its Surface tablet, but with the release of Windows Phone 8, digital … Read the whole story
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by Gavin O'Malley
Adap.tv is expected to debut a new tool on Thursday designed to give buyers greater visibility into campaign results -- before running a single … Read the whole story
by Laurie Sullivan
LG Electronics will introduce an intelligent voice search service for its smartphones running on Google's Android operating system to support audio services on 11 … Read the whole story
by Wendy Davis
A coalition of public interest groups said on Wednesday that Merck's campaign for grape-flavored Children's Claritin violates an Federal Trade Commission policy against marketing … Read the whole story
by Mark Walsh
A group of ad tech heavyweights from AdConion, Rubicon Project and OpenX have formed a new company called Gradient X to serve as a … Read the whole story
by Wendy Davis
A Federal Trade Commission member is taking issue with Microsoft's plan to turn on do-not-track by default in the next version of the Internet … Read the whole story
by Mark Walsh
With the unveiling of its upgraded mobile operating system Wednesday, Microsoft signaled its entry into the increasingly crowded mobile wallet space. The company's new … Read the whole story
by Steve McClellan
WPP has agreed to acquire AKQA, considered a pioneer in the digital agency space and one of the last big independent digital agencies. The … Read the whole story
COMMENTARY
by Jeff Einstein
I was lucky enough to sit down recently with the original Mr. Digital. I caught up with him at one of his rare public … Read the whole story
COMMENTARY
by Marci Weisler
It's no longer just about app creation. Just as critical is app management -- which includes analysis, responding to key data points, iterating with … Read the whole story