The extension of Facebook ads to Zynga signals the company's continuing effort to monetize its user base of nearly 1 billion worldwide, says Pivotal … Read the whole story
Casale Media on Monday launched Index Platform to support publishers willing to drive real-time bidding on their sites. GateHouse Media's private marketplace, Adhance media … Read the whole story
The majority of video ads are being delivered within large player environments. Nearly 88% of all ads streamed in the first quarter were fully … Read the whole story
Mobext, the mobile marketing arm of Havas Digital, has launched its own text-messaging service to make it easier for clients to run messaging campaigns … Read the whole story
A federal judge has refused to dismiss a lawsuit alleging that Netflix violates the Americans with Disabilities Act by failing to provide closed captioning … Read the whole story
New York City tapped Boingo in May to roll out Wi-Fi service across its subway system over the next five years. It is partnering … Read the whole story
Some pay-per-call advertising providers only bill for 25% of calls; Telmetrics says a minimum of 60% of all calls generated are billable, high-quality leads. … Read the whole story
