by Steve McClellan
Neither Omnicom or LBi were commenting officially on word today that they were discussing a possible $575 million deal that would bring the latter … Read the whole story
by Laurie Sullivan
Marketers continue to allocate budgets to U.S. paid-search advertising campaigns, but growth slowed to 15.5% in the second quarter of 2012 compared with the … Read the whole story
by Mark Walsh
Extending its Project Devil initiative to mobile devices, AOL Wednesday unveiled premium display ad formats for smartphones and tablets similar to those it rolled … Read the whole story
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by Gavin O'Malley
Keeping the focus on fresh content, multimedia entertainment studio Electus has partnered with actor/director duo Kevin Smith and Ralph Garman to launch their podcast … Read the whole story
by Laurie Sullivan
Marin Software has formed a partnership with RevTrax to connect online paid-search ad clicks and analytics to in-store purchases. This should give marketers running … Read the whole story
by Mark Walsh
Mobile advertising platform Smaato said ad volume increased 26% in the first quarter, but pricing on average was 30% higher in the fourth quarter … Read the whole story
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by Mark Walsh
Many analysts are taking a wait-and-see approach to Facebook, initiating coverage with neutral ratings over concerns about monetization. While a recent report concluded Facebook … Read the whole story
by Wendy Davis
In a victory for Twitter, a federal judge has ruled that the microblogging service can proceed with a lawsuit against Garland Harris, one of … Read the whole story
by Steve Smith
Microsoft faces an uphill battle grabbing market share from Apple iPad, says ABI Research. The company may fall prey to the same issue of … Read the whole story
COMMENTARY
by Jeff Einstein
Digital accountability is what remains every spring -- after the TV guys steal all the big media dollars at the upfronts. Read the whole story