by Laurie Sullivan
Ask.com will announce Monday the acquisition of nRelate, an early-stage content discovery company, to further its content marketing and recommendations strategy. The deal lays … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
KOHLER, Wisc. - The answer was all around them. Five panelists sat onstage considering the problem: "Proving Social ROI to the CFO." The occasion … Read the whole story
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by Joe Mandese
KOHLER, WISC. - Programmatic-buying of online display ad inventory has developed a reputation for being a way for performance or direct response oriented advertisers … Read the whole story
COMMENTARY
by Charles Crawford
It's one thing to make a video game, another to sell it. If you do both, and blow up the games publishing model while … Read the whole story
by Mark Walsh
The cost to acquire app users fell in May, even as the number of downloads increased nearly 14%, according to the latest data from … Read the whole story
by Wendy Davis
A consumer who sued Yahoo's Interclick ad network for allegedly using "history-sniffing" technology withdrew her lawsuit this week. In at least some cases, Interclick … Read the whole story
by Mark Walsh
In the absence of standardized metrics, a new Forrester report outlines strategies for piecing together different data sources to effectively track mobile campaigns. The … Read the whole story
by Gavin O'Malley
As part of yet another restructuring effort, AOL is recasting its CFO, Artie Minson, Jr., as Chief Operating Officer. In his new role, Minson … Read the whole story
by Mark Walsh
LinkedIn has begun testing display ads in its recently introduced iPad app, marking the professional network's first step toward monetizing its rapidly growing mobile … Read the whole story
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by Steve McClellan
Pivotal Research Group, the media and communication research company, has lowered its organic revenue growth estimates for WPP, Omnicom and Interpublic Group for both … Read the whole story
by David Goetzl
Citi is the presenting sponsor of "Live Extra," the section on NBCOlympics.com that will offer live coverage of all Olympic events for the London … Read the whole story