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by Joe Mandese
In a shift from its historic role of simply researching and analyzing the effectiveness of media and advertising, Nielsen is launching a new initiative … Read the whole story
by Laurie Sullivan
Attribution modeling analyzes how different types of advertising, such as mobile, display, email and search, can influence a consumer's decision to make a purchase. … Read the whole story
by Wendy Davis
Verizon's controversial plan to purchase spectrum from cable companies appears likely to win approval from the FCC. But the Justice Department also must sign … Read the whole story
by Mark Walsh
More than a third of U.S. consumers are making payments via mobile devices -- twice the percentage from last year, according to a new … Read the whole story
by Erik Sass
Interactive One, which targets African-Americans with entertainment and news content via a number of platforms, has formed an exclusive partnership with Lee Moss Media, … Read the whole story
by Mark Walsh
Link-shortening service Bitly raised $15 million in new funding led by Vinod Khosla at Khosla Ventures. The company said it will use the additional … Read the whole story
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by Gavin O'Malley
Responding to moms' -- and brands' -- desire for flexibility, the Meredith Parents Network just relaunched a highly customizable, "responsive," Parents.com. On the new … Read the whole story
by Laurie Sullivan
InsightExpress has created a new digital ad industry benchmark for creative ads. The market research firm highlights five brands that have created effective campaigns, … Read the whole story
by Erik Sass
Next Issue Media, a consortium formed by major magazine publishers to drive sales of digital magazines, is unveiling a long-awaited app for the iPad. … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
It's important for marketers to target people that are already in their camp. Influence matters. Read the whole story