In a shift from its historic role of simply researching and analyzing the effectiveness of media and advertising, Nielsen is launching a new initiative … Read the whole story
Attribution modeling analyzes how different types of advertising, such as mobile, display, email and search, can influence a consumer's decision to make a purchase. … Read the whole story
Verizon's controversial plan to purchase spectrum from cable companies appears likely to win approval from the FCC. But the Justice Department also must sign … Read the whole story
More than a third of U.S. consumers are making payments via mobile devices -- twice the percentage from last year, according to a new … Read the whole story
Interactive One, which targets African-Americans with entertainment and news content via a number of platforms, has formed an exclusive partnership with Lee Moss Media, … Read the whole story
Link-shortening service Bitly raised $15 million in new funding led by Vinod Khosla at Khosla Ventures. The company said it will use the additional … Read the whole story
Responding to moms' -- and brands' -- desire for flexibility, the Meredith Parents Network just relaunched a highly customizable, "responsive," Parents.com. On the new … Read the whole story
InsightExpress has created a new digital ad industry benchmark for creative ads. The market research firm highlights five brands that have created effective campaigns, … Read the whole story
Next Issue Media, a consortium formed by major magazine publishers to drive sales of digital magazines, is unveiling a long-awaited app for the iPad. … Read the whole story
- COMMENTARY
It's important for marketers to target people that are already in their camp. Influence matters. Read the whole story
