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by Joe Mandese
LAGUNA NIGUEL, CA - If content truly is king, then be prepared for Madison Avenue's brand-generated content to be held for a $3 billion … Read the whole story
by Mark Walsh
Yahoo on Monday named high-profile Google executive Marissa Mayer as its new CEO as the company undertakes its latest effort to turn around its … Read the whole story
by Mark Walsh
Congress passed legislation to set aside a chunk of unlicensed spectrum for wireless broadband by auctioning off broadcast spectrum. It's unclear whether TV stations … Read the whole story
by Laurie Sullivan
Mogreet launched the AdStitch mobile advertising service Tuesday, combining high-quality video ads with mobile messaging to help brands easily recoup return on investments. Read the whole story
by Gavin O'Malley
Firming up its social strategy, Meredith Xcelerated Marketing has officially named Jack Macleod as SVP and general manager of its Social Practice. Meredith Corp.'s … Read the whole story
by Laurie Sullivan
Consumers are dissatisfied with online businesses. Overall, satisfaction for search engines, social media and new and information sites fell 1.6% to 74.2 on the … Read the whole story
by Wendy Davis
A federal judge has slammed the door shut on two LinkedIn users who attempted to sue the social networking service for "leaking" data about … Read the whole story
by Mark Walsh
Consumers are more responsive to ads on tablets than smartphones, but both devices are driving high levels of engagement with advertising and media, according … Read the whole story
by Mark Walsh
Brands such as Coca-Cola, Hertz and Starwood are increasingly turning to mobile as a way to reach consumers at live events. The medium's portability … Read the whole story
by Wendy Davis
The online ad industry is poised to extend privacy self-regulation to the mobile platform, the Interactive Advertising Bureau says in a new filing with … Read the whole story
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by Joe Mandese
LAGUNA NIGUEL, CA --The Media Rating Council has emerged as the ad industry's central entity for coordinating and executing the main components of Madison … Read the whole story
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by Joe Mandese
LAGUNA NIGUEL, CA -- In a surprising development, Association of National Advertisers chief Bob Liodice used his opening remarks Monday morning at the ANA's … Read the whole story
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by Wayne Friedman
Local digital media revenues will climb at a modest double-digit rate this year -- with online video and mobile search two of the biggest … Read the whole story
by Steve Smith
Kraft craftily engages the tradition of macaroni art in a new app that urges us to make dinner, not designs from their mac and … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Display ads are the lettuce in the salad -- the foundation of many online ad campaigns. Yet one-third of display ads go unseen by … Read the whole story