Platforms continue to create a fairly easy process to buy mobile media, but marketers don't understand the mechanics of integrating media channels and technology. Read the whole story

Digital marketing software company Kenshoo will launch new functions as part of the Kenshoo Enterprise 4.7 platform. The features integrate organic and paid-search reporting … Read the whole story

Score another one for live, premium Web content. The Atlantic Coast Conference's digital network just launched a new channel with YouTube. The deal marks … Read the whole story

Madison Avenue has harnessed the power of Big Data to pinpoint the precise audiences that marketers want to reach cross-platform. But a new Pew … Read the whole story

A new mobile ad platform, Moasis Global, promises to help marketers reach target audiences wherever they are, down to the neighborhood level. It provides … Read the whole story

California Attorney General Kamala Harris has created a new unit to target companies that violate the state's data privacy laws. The Privacy Enforcement and … Read the whole story

Google acquired the e-mail app developer Sparrow seeking to improve its Gmail service. Sparrow's app works on Apple's iPhone and Macs. The Paris-based email … Read the whole story

A new Wall Street report suggests Netflix will lower its forecast of adding 7 million, but is positive on its second-quarter results, due next … Read the whole story

In an upcoming release of an upgraded GetGlue HD, the social TV company is directing its focus on media content discovery, not just community. … Read the whole story