-
by Steve McClellan
WPP has acquired a majority stake in the parent companies that own digital marketing services firm Acceleration. WPP has purchased or agreed to buy … Read the whole story
-
by Joe Mandese
Aegis Group, which has agreed to be acquired by Asia's biggest agency holding company, Tokyo-based Dentsu, continues its own expansion into Asia, announcing a … Read the whole story
by Laurie Sullivan
Vibrant Media, the contextual advertising company behind in-text advertising, will expand its services to support full-page brand advertising and mobile ad units. It begins … Read the whole story
-
by Joe Mandese
At a time when the "viewability" of display ad impressions is taking center stage on Madison Avenue, a new report suggests it is equally … Read the whole story
-
by Gavin O'Malley
Unfortunately for email marketers, open rates continue to trend down from an average of 21.3% in 2009 to 19.9% through the first quarter of … Read the whole story
by Mark Walsh
A new report predicts tablets will emerge as the primary platform for mobile ad revenue in the next two years as a result of … Read the whole story
by Mark Walsh
The iPhone has not lost its hold as an object of desire for mobile consumers. Early interest in purchasing the next-generation iPhone is much … Read the whole story
by Wendy Davis
Marketers that post photos to Pinterest must make the same disclosures as in more traditional forms of advertising, the Better Business Bureau's National Advertising … Read the whole story
by Laurie Sullivan
As TagMan prepares to introduce a mobile application tag management tool, the company will release findings Tuesday from Forrester Consulting that identify risks and … Read the whole story
-
by Mark Walsh
Mobile ad network Jumptap has named former Yahoo executive Frank Weishaupt as its first COO. Read the whole story
by David Goetzl
A broad category, which includes retail and online shopping, saw the largest growth in global ad spending in the first quarter, Nielsen data shows. … Read the whole story
-
by Erik Sass
Coupons.com is working to increase adoption rates among local businesses with the launch of Brandcaster Retail, an online self-service platform that helps retailers create … Read the whole story
-
by Mark Walsh
Zite has enhanced its publisher program with the addition of the "Chicago Tribune," Cult of Mac, "Entrepreneur," Hearst Magazines Digital Media, the "International Business … Read the whole story
COMMENTARY
by Jeff Hasen
No one can argue that marketers aren't using mobile: Mobile spending has passed both email and social media, and it's expected to reach $8.2 … Read the whole story
COMMENTARY
by Lynda Clarizio
Though consumers' appetite for video content on any platform seems to be insatiable, for the most part, we continue to buy and sell media … Read the whole story