WPP has acquired a majority stake in the parent companies that own digital marketing services firm Acceleration. WPP has purchased or agreed to buy … Read the whole story
Aegis Group, which has agreed to be acquired by Asia's biggest agency holding company, Tokyo-based Dentsu, continues its own expansion into Asia, announcing a … Read the whole story
Vibrant Media, the contextual advertising company behind in-text advertising, will expand its services to support full-page brand advertising and mobile ad units. It begins … Read the whole story
At a time when the "viewability" of display ad impressions is taking center stage on Madison Avenue, a new report suggests it is equally … Read the whole story
Unfortunately for email marketers, open rates continue to trend down from an average of 21.3% in 2009 to 19.9% through the first quarter of … Read the whole story
A new report predicts tablets will emerge as the primary platform for mobile ad revenue in the next two years as a result of … Read the whole story
The iPhone has not lost its hold as an object of desire for mobile consumers. Early interest in purchasing the next-generation iPhone is much … Read the whole story
Marketers that post photos to Pinterest must make the same disclosures as in more traditional forms of advertising, the Better Business Bureau's National Advertising … Read the whole story
As TagMan prepares to introduce a mobile application tag management tool, the company will release findings Tuesday from Forrester Consulting that identify risks and … Read the whole story
Mobile ad network Jumptap has named former Yahoo executive Frank Weishaupt as its first COO. Read the whole story
A broad category, which includes retail and online shopping, saw the largest growth in global ad spending in the first quarter, Nielsen data shows. … Read the whole story
Coupons.com is working to increase adoption rates among local businesses with the launch of Brandcaster Retail, an online self-service platform that helps retailers create … Read the whole story
Zite has enhanced its publisher program with the addition of the "Chicago Tribune," Cult of Mac, "Entrepreneur," Hearst Magazines Digital Media, the "International Business … Read the whole story
COMMENTARYNo one can argue that marketers aren't using mobile: Mobile spending has passed both email and social media, and it's expected to reach $8.2 … Read the whole story
- COMMENTARY
Though consumers' appetite for video content on any platform seems to be insatiable, for the most part, we continue to buy and sell media … Read the whole story
