Online Media Daily
Wednesday, July 25, 2012
  • Foursquare Debuts Paid 'Promoted Updates'

    A week after rolling out local updates, Foursquare announced "promoted updates" as part of its broader push to monetize the social location service. Promoted ... Read the whole story

  • Adknowledge Buys Pangea's Quiz, Sweepstakes Biz

    Pangea Media, best known for social marketing platform SnapApp, just sold its legacy Web site quiz and sweepstakes business to digital ad firm Adknowledge. ... Read the whole story

  • Industry Searches For Next Step In Premium Display Ads

    Social feeds in premium display advertising become more important as brands and their agencies look for ways to advance media. But agencies and clients ... Read the whole story

  • Search Converting Across Multiple Channels Leads To Higher Clicks, Lower CPCs

    Increased traffic across mobile devices in Q2 prompted marketers to spend more for mobile search ads on smartphones and tablets -- shifting costs per ... Read the whole story

  • Groups Back Telecoms In Fight Against Neutrality Rules

    Neutrality regulations could hurt manufacturers by discouraging investment in new broadband networks, the National Association of Manufacturers says in papers filed with an appeals ... Read the whole story

  • Mobile Shoppers More Likely Product 'Evangelists'

    A new survey by mobile ad network Greystripe suggests mobile shoppers are more likely to evangelize brands or products than people who prefer to ... Read the whole story

  • TV Everywhere - A Broader Definition

    "TV Everywhere" is a term that has all but entered the media lexicon. And yet, curiously, this seemingly all-encompassing label is still somewhat limited ... Read the whole story