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by Joe Mandese
As part of its mission to revolutionize the technology Madison Avenue uses to plan, buy and pay the media -- especially digital media -- … Read the whole story
by Laurie Sullivan
Advertising will contribute $8.8 billion to social media global revenue of $16.9 billion this year, up from $11.8 billion in 2011, estimates Gartner. The … Read the whole story
by Gavin O'Malley
Despite persistent problems in the key area of display advertising, AOL was able to post a second-quarter profit on Wednesday. Ad revenue rose 6%. … Read the whole story
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by Joe Mandese
Aegis Group this morning unveiled its second significant investment in a digital agency in China this week, announcing a "strategic" stake in Chinese search … Read the whole story
by Laurie Sullivan
Google has announced a partnership program that allows third-party companies to use and sell its cloud services. The move identifies a need for a … Read the whole story
by Mark Walsh
Smartphone users worldwide will download about 36 billion apps in 2012, amounting to an average of almost 37 native apps during the year for … Read the whole story
by Wendy Davis
ReDigi, a startup that allows people to sell "used" digital music, is asking a federal judge to dismiss a copyright infringement lawsuit brought by … Read the whole story
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by Gavin O'Malley
Hispanic consumers are tech trendsetters domestically -- or, at least, that's how many see themselves. Hispanic consumers have taken the smartphone adoption a step … Read the whole story
by Mark Walsh
People buying smartphones for the first time are overwhelmingly opting for Android devices over iPhones, according to comScore. Research indicates that among U.S. feature … Read the whole story
by Mark Walsh
A pilot campaign launched by Auntie Anne's Pretzels and The Coca-Cola Company aims to close the loop by tracking mobile coupon redemptions at the … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
Whichever platform you watch video on, there's a good chance you'll be eating, talking with friends and family or just relaxing. Read the whole story
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by Joe Mandese
In a potentially troubling indicator for the world of marketing at large, Nielsen this morning reported a revenue decline of 1% for the second … Read the whole story