As part of its mission to revolutionize the technology Madison Avenue uses to plan, buy and pay the media -- especially digital media -- … Read the whole story
Advertising will contribute $8.8 billion to social media global revenue of $16.9 billion this year, up from $11.8 billion in 2011, estimates Gartner. The … Read the whole story
Despite persistent problems in the key area of display advertising, AOL was able to post a second-quarter profit on Wednesday. Ad revenue rose 6%. … Read the whole story
Aegis Group this morning unveiled its second significant investment in a digital agency in China this week, announcing a "strategic" stake in Chinese search … Read the whole story
Google has announced a partnership program that allows third-party companies to use and sell its cloud services. The move identifies a need for a … Read the whole story
Smartphone users worldwide will download about 36 billion apps in 2012, amounting to an average of almost 37 native apps during the year for … Read the whole story
ReDigi, a startup that allows people to sell "used" digital music, is asking a federal judge to dismiss a copyright infringement lawsuit brought by … Read the whole story
Hispanic consumers are tech trendsetters domestically -- or, at least, that's how many see themselves. Hispanic consumers have taken the smartphone adoption a step … Read the whole story
People buying smartphones for the first time are overwhelmingly opting for Android devices over iPhones, according to comScore. Research indicates that among U.S. feature … Read the whole story
A pilot campaign launched by Auntie Anne's Pretzels and The Coca-Cola Company aims to close the loop by tracking mobile coupon redemptions at the … Read the whole story
COMMENTARYWhichever platform you watch video on, there's a good chance you'll be eating, talking with friends and family or just relaxing. Read the whole story
In a potentially troubling indicator for the world of marketing at large, Nielsen this morning reported a revenue decline of 1% for the second … Read the whole story
