by Laurie Sullivan
Ad agencies need quality third-party data to mix with their clients' data to improve ad efficiencies. Google began rolling out a remarketing tool in … Read the whole story
by Steve Smith
Eye-tracking studies show that mobile users have much less opportunity to see ad units in Facebook feeds than do desktop Web viewers. EyeTrackShop argues … Read the whole story
by Steve McClellan
WPP's Ogilvy & Mather is partnering with Chinese Internet company Sina to produce a London Olympics-related online sports game. It's said to be the … Read the whole story
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by Joe Mandese
Rafat Ali, a former media industry journalist and blogger who founded and then sold paidContent for millions of dollars, is back in start-up mode … Read the whole story
by Wendy Davis
Google on Friday asked a federal judge to dismiss a lawsuit alleging that the company's book digitization project infringes on authors' copyrights. Read the whole story
by Mark Walsh
Samsung is the engine driving smartphone sales globally. The manufacturer shipped a record-setting 50 million smartphones in the second quarter. That's nearly twice the … Read the whole story
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by Gavin O'Malley
The Web is making the world an even scarier place for brands. Hoping to protect them, Thomson Reuters has agreed to buy online brand … Read the whole story
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by Steve McClellan
Another worrisome sign for Adland emerged Friday as the U.S. Commerce Department reported that the economy grew at a rate of just 1.5% in … Read the whole story
by Steve Smith
Excessive tweeting from an Olympics crowd has been blamed for clogging the wireless network that provided cycle race updates to BBC commentators. Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
One of the joys of discovery is that it's recyclable. The most popular archeological destination in Mexico is one of the two previously noted … Read the whole story
COMMENTARY
by John Capone
Google is Goliath, and in many people's eyes, Facebook (especially after the drubbing it took following its lackluster IPO), David, despite that fact that … Read the whole story