Ad agencies need quality third-party data to mix with their clients' data to improve ad efficiencies. Google began rolling out a remarketing tool in … Read the whole story
Eye-tracking studies show that mobile users have much less opportunity to see ad units in Facebook feeds than do desktop Web viewers. EyeTrackShop argues … Read the whole story
WPP's Ogilvy & Mather is partnering with Chinese Internet company Sina to produce a London Olympics-related online sports game. It's said to be the … Read the whole story
Rafat Ali, a former media industry journalist and blogger who founded and then sold paidContent for millions of dollars, is back in start-up mode … Read the whole story
Google on Friday asked a federal judge to dismiss a lawsuit alleging that the company's book digitization project infringes on authors' copyrights. Read the whole story
Samsung is the engine driving smartphone sales globally. The manufacturer shipped a record-setting 50 million smartphones in the second quarter. That's nearly twice the … Read the whole story
The Web is making the world an even scarier place for brands. Hoping to protect them, Thomson Reuters has agreed to buy online brand … Read the whole story
Another worrisome sign for Adland emerged Friday as the U.S. Commerce Department reported that the economy grew at a rate of just 1.5% in … Read the whole story
Excessive tweeting from an Olympics crowd has been blamed for clogging the wireless network that provided cycle race updates to BBC commentators. Read the whole story
- COMMENTARY
One of the joys of discovery is that it's recyclable. The most popular archeological destination in Mexico is one of the two previously noted … Read the whole story
COMMENTARYGoogle is Goliath, and in many people's eyes, Facebook (especially after the drubbing it took following its lackluster IPO), David, despite that fact that … Read the whole story
