by Laurie Sullivan
BlurbIQ believes it answered the call of the Interactive Advertising Bureau to build a drag-and-drop advertising unit that allows brands and publishers to de-clutter … Read the whole story
by Mark Walsh
Steven Rosenblatt, Foursquare's chief revenue officer, highlights Foursquare's first paid ad format and its efforts to expand monetization. Read the whole story
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by Gavin O'Malley
When marketing to African-Americans, is it becoming less important to emphasize ethnic identity? It depends on what age group is targeted. Boomers are 25% … Read the whole story
by Mark Walsh
New research from comScore shows iPad users skew more male, younger and more affluent than Android tablet and Kindle Fire users. The digital measurement … Read the whole story
by Wendy Davis
Siding with Symantec, a federal judge has dismissed a potential class-action lawsuit by a consumer who alleged that the company fraudulently marketed scareware. Read the whole story
by Laurie Sullivan
A PeekAnalytics study released Monday analyzes Twitter followers and maps the social graph of each across the Internet. The metric gauges the connection of … Read the whole story
by Mark Walsh
Mobile payments startup GoPago is stepping up its challenge to traditional credit card companies, as well as newer rival services like Square and PayPal … Read the whole story
by Wayne Friedman
Time Warner's Turner Broadcasting unit has bought sports site the Bleacher Report. BleacherReport.com, with 10 million unique visitors per comScore and a special emphasis … Read the whole story
COMMENTARY
by Lars Albright
Success for mobile ads won't come from new kinds of formats. It will come from new kinds of value. Read the whole story