BlurbIQ believes it answered the call of the Interactive Advertising Bureau to build a drag-and-drop advertising unit that allows brands and publishers to de-clutter … Read the whole story
Steven Rosenblatt, Foursquare's chief revenue officer, highlights Foursquare's first paid ad format and its efforts to expand monetization. Read the whole story
When marketing to African-Americans, is it becoming less important to emphasize ethnic identity? It depends on what age group is targeted. Boomers are 25% … Read the whole story
New research from comScore shows iPad users skew more male, younger and more affluent than Android tablet and Kindle Fire users. The digital measurement … Read the whole story
Siding with Symantec, a federal judge has dismissed a potential class-action lawsuit by a consumer who alleged that the company fraudulently marketed scareware. Read the whole story
A PeekAnalytics study released Monday analyzes Twitter followers and maps the social graph of each across the Internet. The metric gauges the connection of … Read the whole story
Mobile payments startup GoPago is stepping up its challenge to traditional credit card companies, as well as newer rival services like Square and PayPal … Read the whole story
Time Warner's Turner Broadcasting unit has bought sports site the Bleacher Report. BleacherReport.com, with 10 million unique visitors per comScore and a special emphasis … Read the whole story
- COMMENTARY
Success for mobile ads won't come from new kinds of formats. It will come from new kinds of value. Read the whole story
