by Laurie Sullivan
Performics, the search marketing arm of the Publicis Groupe, announced the acquisition of Resultrix on Tuesday, reaffirming its stance on performance media and support … Read the whole story
by Steve McClellan
McDonald's is spending $150 million by some accounts on exclusive worldwide sponsorship rights for the retail food services category at the London Olympics. But … Read the whole story
by Gavin O'Malley
Market research newcomer Qualtrics wants to help every brand build its own market research and real-time marketing engine. That's the thinking behind Site Intercept … Read the whole story
by Mark Walsh
When it came to mobile advertising, people cited local relevance and local offers as the top reasons for interacting with ads. The study also … Read the whole story
by Wendy Davis
Vibrant Media will argue that a privacy lawsuit stemming from the alleged Safari hack should be dismissed on the grounds that consumers weren't harmed. … Read the whole story
by Mark Walsh
Aiming to enhance its location-based ad network, Wi-Fi provider Boingo Wireless said Wednesday it has acquired start-up Cloud Nine Media, which offers Wi-Fi sponsorships … Read the whole story
by Wayne Friedman
Nielsen has added a new layer to its cross-platform advertising measurements. "Nielsen Online Advertising Segments -- TV Viewing" will connect online and offline consumer … Read the whole story
by Steve Smith
'Seventeen' magazine stuffs over 250 mobile moments into its new issue, hoping to bring readers and advertisers into digital interactivity with smartphones as their … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
All technology is transitional. From the spear to the rifle; the horse and cart to the SUV; the telegraph to the Internet. The trick … Read the whole story