Performics, the search marketing arm of the Publicis Groupe, announced the acquisition of Resultrix on Tuesday, reaffirming its stance on performance media and support … Read the whole story
McDonald's is spending $150 million by some accounts on exclusive worldwide sponsorship rights for the retail food services category at the London Olympics. But … Read the whole story
Market research newcomer Qualtrics wants to help every brand build its own market research and real-time marketing engine. That's the thinking behind Site Intercept … Read the whole story
When it came to mobile advertising, people cited local relevance and local offers as the top reasons for interacting with ads. The study also … Read the whole story
Vibrant Media will argue that a privacy lawsuit stemming from the alleged Safari hack should be dismissed on the grounds that consumers weren't harmed. … Read the whole story
Aiming to enhance its location-based ad network, Wi-Fi provider Boingo Wireless said Wednesday it has acquired start-up Cloud Nine Media, which offers Wi-Fi sponsorships … Read the whole story
Nielsen has added a new layer to its cross-platform advertising measurements. "Nielsen Online Advertising Segments -- TV Viewing" will connect online and offline consumer … Read the whole story
'Seventeen' magazine stuffs over 250 mobile moments into its new issue, hoping to bring readers and advertisers into digital interactivity with smartphones as their … Read the whole story
All technology is transitional. From the spear to the rifle; the horse and cart to the SUV; the telegraph to the Internet. The trick … Read the whole story