Merchants trying to meet Google's Wednesday deadline to create product listing ads in Google Shopping are finding it tough to make the transition. In … Read the whole story
Location-based ad company JiWire Wednesday unveiled a new ad service designed to help marketers target specific audiences based on the billions of pieces of … Read the whole story
A new study by the Pew Research Center's Project for Excellence in Journalism indicates Obama is well ahead of Mitt Romney on the digital … Read the whole story
Aiming to scale its online video tracking, measurement and ad services, Visible Measures just raised $21.5 million in new capital. Brian Shin, founder and … Read the whole story
A federal appellate court has agreed to decide whether marketers suing Google for click fraud can proceed with a class-action lawsuit against the search … Read the whole story
The U.S., China, Russia and Great Britain may have dominated the 2012 Summer Olympic Games, but nations as far-flung as Mexico, Turkey and Italy … Read the whole story
Whether you call it integrated marketing, 360 communications or media-neutral planning, the need to systematically adopt processes that objectively and consistently reflect the media … Read the whole story