Noting digital's key role in future success, WPP's GroupM North American CEO Rob Norman has been named chief digital officer for GroupM Global, a … Read the whole story
Data allows companies to predict customers' desires, but explaining the complex methods has been challenging for the marketing industry. IBM built a Web site … Read the whole story
With a slight but measurable uptick in home sales and new construction, the real estate industry is seeing something of a rebound in 2012. … Read the whole story
Many industry technophobes believe handheld devices will eventually replace the remote traditional control and British satellite operator Sky has launched a service where the … Read the whole story
Top-tier Web sites are getting viewers to watch entire videos, but still struggling to generate clicks, says TubeMogul, which found that overall, pre-roll video … Read the whole story
Heartland Automotive Services, a franchisee of Jiffy Lube, has agreed to pay $47 million to settle a class-action lawsuit accusing it of spamming millions … Read the whole story
More than a dozen major retailers, such as Target and Sears, announced plans to create a mobile payments network that will challenge other m-payments … Read the whole story
The infrastructure is falling into place to serve as a solid foundation for explosive m-payments growth, says Juniper. Now all we need are customers. Read the whole story
This horror story, shocking though it is, began with a simple question: All else being equal, would expensively produced video ads fare better or … Read the whole story
Helen Gurley Brown died Monday, at 90, "though parts of her were considerably younger," as "The New York Times" obit snarked. Even in death, … Read the whole story
With various Do Not Track features in place, the industry is moving to a point where the supply side will yield influence and ultimately … Read the whole story