Some teachers remain hesitant to adopt digital textbooks, but there are signs of a gradual shift. While 36% of SodaHead.com community members nationwide want … Read the whole story
IAC's operating unit CityGrid has acquired Felix, a pay-per-call company focused on performance marketing. The company will operate as an independent business within the … Read the whole story
Conde Nast is making an undisclosed investment in cloud-based ad platform Flite, which it will also use to deliver rich media ads across its … Read the whole story
Ad spending on mobile messaging will reach $7.4 billion by 2017, fueled by a surge in location-based SMS text ads, according to a new … Read the whole story
Given the difference in how people use tablets from smartphones -- and the rise of share data plans -- it appears that AT&T is … Read the whole story
Consumer advocates Public Knowledge and Free Press say that AT&T's decision to restrict FaceTime for subscribers on older plans violates a neutrality rule. The … Read the whole story
Geo-based POS data together with local-targeting capability embedded in some digital media platforms can be an ideal combination to achieve effective geo-based campaigns. Read the whole story