GroupM, the WPP media oversight arm, has created the role of chief digital investment officer for its North American operations and has named digital … Read the whole story
Pinterest may be the darling of the social media world, but it has not been widely embraced by agencies. A new survey by the … Read the whole story
Building on its goal of one-stop-shop for TV listings and content cross-platform, the company launched a revamped version of its app for iOS devices … Read the whole story
The TrueView in-stream video ad format does not require advertisers to pay for the impression if the viewer skips the ad on mobile devices … Read the whole story
The advocacy group Consumer Watchdog is asking a federal judge for permission to weigh in against Google's plan to pay a $22.5 million fine … Read the whole story
Social's influence on consumers continues to increase, depending on the network. Males seem to flock to tech-oriented sites, and females prefer more social-oriented sites. … Read the whole story
Using dramatic scenes from "Glee," Fox and the Ad Council are illustrating the risks of texting while driving to teens nationwide with a new … Read the whole story
Social TV -- in all it's forms -- is on a roll. More apps, more cross-platform promotion and apparently, more engagement. Read the whole story