Design and ad-related changes that Facebook introduced in the lead-up to its IPO suggest that companies will probably have to spend more on paid … Read the whole story
About.com is about to add a new chapter in its short but storied history as the Web's first important content farmer, changing hands Sunday … Read the whole story
AT&T AdWorks is expected to launch an ad platform in September allowing brands to target ads online based on TV and mobile data. Two … Read the whole story
Shares of consumer electronics marketer Samsung tumbled this morning following a U.S. jury's decision Friday to award Apple a $1 billion settlement in a … Read the whole story
Social Teeth, billed as a sort of Kickstarter for political ads, has enlisted Aegis' Jumptank and Carat to help plan and implement independent advocacy … Read the whole story
The Summer Olympics bolstered display advertising across the home pages of the major Web portals in June and July. Advertising related to the Games … Read the whole story
Annalect Group, the data and analytics division of Omnicom Media Group, has hired Porter Novelli's Israel Mirsky as global director of social products. The … Read the whole story
Fortune 500 companies, especially luxury brands, don't want to list social media as a means for customers to contact them. Fifty-one percent of Fortune … Read the whole story
Faced with a series of high-profile privacy gaffes, Google intends to hire data privacy engineers. Google's move comes two weeks after the company agreed … Read the whole story
- COMMENTARY
At exactly the same moment Obama was seducing 69.5 million voters, another iconic figure was -- out of all common sense and experience -- … Read the whole story
- COMMENTARY
As digital advertising expands into the new frontier of social media, the industry is faced with defining the value of an ad on these … Read the whole story
COMMENTARYLeading economic indicators now get an app of their own. For wonks and marketers, Sapient and the Census Bureau have partnered on an app … Read the whole story
