Facebook ads specialist Nanigans says initial results bode well for the Sponsored Results search ads. Compared to the Marketplace ads that run in the … Read the whole story
Twitter introduced interest-based ad targeting for Promoted Tweets and Promoted Accounts campaigns on Thursday, capitalizing on similarities between like-minded groups of followers and their … Read the whole story
Amid persistent marketer concerns -- and a clumsy public debut -- eMarketer is lowering its revenue expectations to just over $5 billion. The researcher … Read the whole story
A recent IBM benchmark report showed that mobile commerce accounted for 15% of all online sales in the second quarter, up from 8% a … Read the whole story
Advertising industry insiders and analysts anticipate that on-site search will become one of the next services Facebook rolls out. With search ads now part … Read the whole story
Positioning itself as a major force for TV Everywhere, Adobe Systems said it authenticated more than 88 million video streams to U.S. viewers during … Read the whole story
A new study by Distimo finds that social networking apps have grown much faster than any other category in the last two years. U.S. … Read the whole story
Mobile payments' future is bolstered by reports that Google now supports all credit and debit cards on its Google Wallet app for Android devices. … Read the whole story
Earlier this week, "New York Times" ad columnist Stuart Elliott wrote that "professional football is probably the most effective advertising delivery system ever invented." Read the whole story