by David Goetzl
After five years, Google is shuttering its auction-based TV ad sales system and "doubling down" on the growing online video space. Google pitched TV … Read the whole story
by Gavin O'Malley
Despite the rise of social, email remains a strong channel for brands to engage consumers. More than 55% of brands had statistically significant increases … Read the whole story
by Erik Sass
A large majority of smartphone owners use their devices to consume digital content, including media and information, according to a new survey for the … Read the whole story
by Laurie Sullivan
AudienceScience has appointed former Forrester Research analyst Emily Riley to vice president of marketing and sales strategy, overseeing worldwide efforts as the company expands … Read the whole story
by Mark Walsh
As one of the biggest online travel brands, Expedia is making mobile a focus of its growth strategy through apps, including TripAssist, Expedia Hotels … Read the whole story
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by Steve McClellan
The word "Olympics" was mentioned more than 26 million times during the games across the social media universe. Among Olympic sponsors, McDonald's was the … Read the whole story
by Erik Sass
A number of big consumer magazine and newspaper publishers have expanded their ability to deliver digital advertising, including Conde Nast, Gannett and Hearst. Read the whole story
by Steve Smith
The mobile self-checkout model could get a boost if Walmart follows through on a recent test. Letting people scan and pay could address a … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Komen was a Relationship Era marketer before there was a Relationship Era. Now, as a penalty for betraying those relationships, Komen must resort to … Read the whole story