Microsoft rolled out the "Bing It On" campaign to challenge Google at search after an independent study found that people prefer Bing over Google … Read the whole story
WPP's Ogilvy & Mather has forged a new partnership with longtime ad client IBM giving the agency access to a suite of analytics and … Read the whole story
Facebook isn't ramping up its mobile ad revenue fast enough to keep up with Twitter. A new eMarketer forecast projects the microblogging service will … Read the whole story
Adobe just debuted a new service, which it promises will give brands all the data and tools necessary to execute mature social strategies. Part … Read the whole story
Department store Neiman Marcus is teaming with Visa to launch nmbuzz, which delivers special offers, fashion news, and sneak previews to shoppers on their … Read the whole story
Amazon on Thursday announced new versions of its Kindle Fire tablet including a larger model designed to better compete with Apple's dominant iPad. The … Read the whole story
Antivirus company McAfee has been hit with a potential class-action lawsuit for allegedly duping Web users into purchasing "Registry Power Cleaner" software. Read the whole story
Datalogix, which aims to link digital media exposure with customer purchasing data, has acquired Connection Engine, a firm with expertise in multiple areas of … Read the whole story
More long-form premium TV and movie content continues to get heavy play from online consumers. Premium video content -- movies, TV and sports programming … Read the whole story
It's that time of year again when the editors of OMMA magazine begin the process of evaluating agencies for our 2012 Agency of the … Read the whole story
In a wonderfully thoughtful piece in iMedia this week, Jim Nichols, Vice President of Branding at ROI DNA, gives "7 reasons people think you're … Read the whole story