by Mark Walsh
The launch of the iPhone 5 on Wednesday will shake up the smartphone industry and have broader implications for a host of companies from … Read the whole story
by Mark Walsh
Mark Zuckerberg acknowledged disappointment with the company's stock performance since going public in May, but voiced optimism about its nascent mobile business as a … Read the whole story
by Wendy Davis
Net neutrality rules will "advance broadband investment" and "ensure that wireless licensees act in the public interest," the Federal Communications Commission argues in new … Read the whole story
-
by Gavin O'Malley
Different social networks lend themselves to different strategic objectives. Deciding which marketing channel is best is a tactical move. Facebook, for instance, dominates as … Read the whole story
-
by Laurie Sullivan
Lyris unveiled a digital marketing platform Tuesday that resembles an enterprise resource planning system built to support online advertising, part of an effort to … Read the whole story
by Mark Walsh
The widely anticipated launch of the iPhone 5 on Wednesday could help turn millions more Americans into smartphone owners. Already, 45% of U.S. adults … Read the whole story
by Steve McClellan
In the world of digital media, marketers turn to company and product Web sites first when communicating with multicultural customers. The growth rate for … Read the whole story
COMMENTARY
by
Nike is the marketer/brand of the decade, if not the millennium. With Fuelband, it has taken yet another effortless stride from being all about … Read the whole story
COMMENTARY
by Scott Swanson
Sending people to a landing page was never a good experience on the Web, and mobile has the technology and the interface to do … Read the whole story