by David Goetzl
A top Nielsen executive said the company is looking to extend its measurement capabilities for mobile devices to include apps, which would join tracking … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
There is continued overall growth in social networking among all adults 18-64. Read the whole story
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by Joe Mandese
Online research giant comScore is teaming with the radio industry's Arbitron Inc. to launch what they claim to be the "first-ever five-platform" audience measurement … Read the whole story
COMMENTARY
by Sagar Parvataneni
Brands will have some great new functionality to incorporate into their mobile optimized sites with the release of Apple's updated mobile browser. Read the whole story
by Mark Walsh
Facebook in June announced plans to launch a real-time bidded (RTB) ad marketplace allowing advertisers to reach users on the social network based on … Read the whole story
COMMENTARY
by Jeff Einstein
While digital culture sells information and education as the keys to success and happiness, the truth is quite likely the opposite: Our lives are … Read the whole story
by Mark Walsh
Given the months of rumors and leaks ricocheting around the iPhone 5 debut, there were few surprises left. Still, digital ad executives and analysts … Read the whole story
by Laurie Sullivan
Data breaches became the focus of a report from Symantec released Wednesday, highlighting the need for advertising and marketing execs to become more vigilant … Read the whole story
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by Joe Mandese
Asked what the biggest "drivers of growth" in media content consumption over the next three years will be, CEOs of the world's biggest media … Read the whole story
by Wendy Davis
A new privacy bill unveiled on Wednesday by Rep. Ed Markey (D-Mass.) would require wireless phone manufacturers, carriers and app developers to inform consumers … Read the whole story
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by Gavin O'Malley
Thrillist Media Group has hired Keith Blanchard as its first Chief Content Officer. Best known as the editor-in-chief of "Maxim" during the magazine's heyday, … Read the whole story
by Laurie Sullivan
InsightExpress has developed a method to link and measure consumer attitude and behavior as they relate to mobile ads. The research method allows marketers … Read the whole story