by Wendy Davis
WPP's Media Innovation Group intends to argue that a potential class-action privacy lawsuit centering on the alleged Safari hack should be dismissed on the … Read the whole story
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by Joe Mandese
LONDON - The retail implications of mobile media go far beyond so-called "m-commerce" -- the instant conversion of a retail purchase via a mobile … Read the whole story
by Mark Walsh
To promote its educational technology products, computer giant Dell this summer ran a first-of-its kind campaign for the company that ran across Web-connected TVs, … Read the whole story
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by Laurie Sullivan
The Internet might eventually kill traditional broadcast radio, but marketers at neighborhood stores, as well as large companies like Nike and Lexus, now have … Read the whole story
by Mark Walsh
U.S. decathlon gold medalist Ashton Eaton helped AT&T swamp the competition when it came to TV spots run this summer by the U.S. major … Read the whole story
by Laurie Sullivan
Advertising on Google and Bing for retailers has become similar to merchandising. Create a paid-search ad that drops the consumer directly on a product-specific … Read the whole story
by Mark Walsh
Mobile payments startup Square continues to surge ahead. The mobile payments startup today announced closing a fourth-round financing for a reported $200 million at … Read the whole story
by Mark Walsh
The vast majority of mobile video viewing now takes place over Wi-Fi networks, according to the latest quarterly report from mobile video ad network … Read the whole story
by Gavin O'Malley
TV remains the dominant channel through which consumers get their sports fix. But now 26% cite content Web sites as their main connection to … Read the whole story
COMMENTARY
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Microsoft's Bing is finally ready to shake off its inferiority complex by taking on the mighty Google in a head to head, "blind" taste … Read the whole story