by Steve McClellan
Publicis Groupe has agreed to buy independent digital shop LBi for $540 million, the companies confirmed Thursday. Publicis said it would pay LBi shareholders … Read the whole story
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by Steve McClellan
The future of marketing and communications will focus on the "always connected consumer," Publicis Groupe CEO Maurice Levy told a group of investors. The … Read the whole story
by Gavin O'Malley
Americans viewed 9.5 billion video ads last month, with each of the top four video ad properties delivering more than 1 billion ads each. … Read the whole story
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by Mark Walsh
Facebook named a dozen social media marketing firms as "Strategic Preferred Marketing Developers" within its Preferred Marketing Developer program. Read the whole story
by Wendy Davis
A divided federal appeals court ruled on Thursday that Facebook can create a new privacy foundation in order to settle a class-action lawsuit stemming … Read the whole story
by Steve Smith
Havas Media's mobile agency Mobext adds two more markets to its global operation in Indonesia and Hong Kong. The company is now in 19 … Read the whole story
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by Laurie Sullivan
Marketers need to discard traditional concepts of the marketing funnel and assume that consumers switch devices as needed, says Google's head of retail. He … Read the whole story
by Mark Walsh
U.K.-based Mediafed, which makes a platform for managing RSS feeds, has acquired app developer Taptu, best known for its social newsreader app of the … Read the whole story
COMMENTARY
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Sisterhood Is Powerful" was the title of a book of feminist essays published in 1970, and the phrase became a theme line, with marching … Read the whole story
COMMENTARY
by Megan Fearnow
Buying audiences based on complex data analysis is clearly a huge step forward in helping brands connect with their core customers. But even in … Read the whole story
COMMENTARY
by Michael Mullarkey
Social commerce's influence is gaining traction. Booz & Co. estimates that U.S. social commerce sales will reach $14 billion by 2015, up from $1billion … Read the whole story