by Steve McClellan
Digital marketing and tech services firm SapientNitro is diving deeper into the data and analytics space with the absorption of Iota Partners, a consumer … Read the whole story
by Laurie Sullivan
A $22.5 million civil penalty against Google for improperly tracking Apple Safari users brought on by the Federal Trade Commission gave Bing the fodder … Read the whole story
by Gavin O'Malley
Digilant -- the agency trading desk that was incubated by Havas Digital -- has brought Timothy Anderson Flink back to the states to fill … Read the whole story
by Laurie Sullivan
Web content customizes the site visitor's experience. Now the .me domain suffix aims to personalize it more. A quirky campaign designed by New York-based … Read the whole story
by Mark Walsh
After going on an acquisition spree in the last year, Augme Technologies, the parent of mobile marketing and ad services firm HipCricket, is retrenching. … Read the whole story
by Wendy Davis
Google and a group of consumers are gearing up for a courtroom showdown about recent changes to the company's privacy policy. The latest policy, … Read the whole story
-
by Mark Walsh
Improved measurement is often cited as a condition for higher mobile ad spending. To that end, the Mobile Marketing Association has released a new … Read the whole story
by Steve Smith
Ad agency reticence to move digital budgets to the mobile platforms is the main culprit in creating a big money gap for media on … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
At a time when brands have less ability to efficiently reach masses of consumers with advertising messages, and thus desperately experiment online and especially … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
In a write-up of a recent study by Intel Corporation about "sharing" habits and attitudes, MediaPost's Jack Loechner quotes from the survey that "a … Read the whole story