Digital marketing and tech services firm SapientNitro is diving deeper into the data and analytics space with the absorption of Iota Partners, a consumer … Read the whole story
A $22.5 million civil penalty against Google for improperly tracking Apple Safari users brought on by the Federal Trade Commission gave Bing the fodder … Read the whole story
Digilant -- the agency trading desk that was incubated by Havas Digital -- has brought Timothy Anderson Flink back to the states to fill … Read the whole story
Web content customizes the site visitor's experience. Now the .me domain suffix aims to personalize it more. A quirky campaign designed by New York-based … Read the whole story
After going on an acquisition spree in the last year, Augme Technologies, the parent of mobile marketing and ad services firm HipCricket, is retrenching. … Read the whole story
Google and a group of consumers are gearing up for a courtroom showdown about recent changes to the company's privacy policy. The latest policy, … Read the whole story
Improved measurement is often cited as a condition for higher mobile ad spending. To that end, the Mobile Marketing Association has released a new … Read the whole story
Ad agency reticence to move digital budgets to the mobile platforms is the main culprit in creating a big money gap for media on … Read the whole story
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At a time when brands have less ability to efficiently reach masses of consumers with advertising messages, and thus desperately experiment online and especially … Read the whole story
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In a write-up of a recent study by Intel Corporation about "sharing" habits and attitudes, MediaPost's Jack Loechner quotes from the survey that "a … Read the whole story
