by Laurie Sullivan
Google released a study Monday demonstrating how search can predict the demand for video games with examples from Electronic Arts. Google found that search … Read the whole story
COMMENTARY
by Joseph Jaffe
The sad truth is that most advertising stinks. It's unmemorable, instantly forgettable, underwhelming and mediocre at best. How do you determine the future? Create … Read the whole story
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by Joe Mandese
What began as a mountain bike jaunt between two Bay Area pals -- Mediabrands' Brian Monahan and Federated Media's John Battelle -- will launch … Read the whole story
COMMENTARY
by Jeffrey J. Bussgang
With the explosion of digital marketing, it is clear that technology is radically transforming the marketing function and the role of the marketing professional. Read the whole story
by Erik Sass
Ad firm SteelHouse, which specializes in real-time offers and retargeting with video and display advertising, is streamlining the online ad production process with a … Read the whole story
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by Laurie Sullivan
eXelate has secured $12 million in Series C funding led by new investor NewSpring Capital. The company will use the funding to expand worldwide … Read the whole story
by Mark Walsh
Launched by a trio of Apple executives who worked in its iAd unit, Admobius has built out its platform for delivering more precise targeting … Read the whole story
by Wendy Davis
A deal that calls for Google to pay a $22.5 million civil penalty for tracking Safari users should be rejected, Consumer Watchdog argues in … Read the whole story
by Gavin O'Malley
In the fight for exclusive content contracts, Hulu just landed the wrestling equivalent of an atomic backbreaker. Now, if fans want full online access … Read the whole story
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by Mark Walsh
Bango said that its integration with Facebook to power mobile Web carrier billing is now live in the U.S., U.K. and Germany; other countries … Read the whole story
by Wayne Friedman
Social media TV consumers hyped ABC's "64th Prime Time Emmy Awards" on Sunday night -- much more than a year ago. But the big … Read the whole story