by Wendy Davis
The Association of National Advertisers is asking Microsoft to reconsider its decision to activate do-not-track by default in Internet Explorer 10. Read the whole story
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by Laurie Sullivan
New markets, new media, consumer insight, and a method to better communicate ideas internally that WPP CEO Sir Martin Sorrell refers to as "horizontality" … Read the whole story
by Laurie Sullivan
The Search Agency will introduce a performance-driven business model to online marketing this week that company executives call h(SEO). The model, which moves toward … Read the whole story
by Mark Walsh
Ad features such as video and image galleries help boost engagement with mobile ads, according to a new study commissioned by Say Media and … Read the whole story
by Mark Walsh
Flite has extended its cloud-based ad platform to mobile to meet the needs of publishers seeing more of their audience shift to mobile devices. … Read the whole story
by Laurie Sullivan
Google introduced a tag container and management platform Monday to support companies using multiple tracking tags. The bits of code set in a container … Read the whole story
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by Steve McClellan
One of the more memorable quotes from the ever-quotable late Steve Jobs was that "mobile ads suck." Agency CEOs at an Advertising Week panel … Read the whole story
by Wendy Davis
The car company Kia Motors America ran a retargeting campaign without including the privacy icons that are supposed to inform consumers about online behavioral … Read the whole story
COMMENTARY
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Hashtags will change the way we communicate with each other. They already have. That said, we are in danger of poisoning the drinking waters … Read the whole story
COMMENTARY
by Daniel Bornstein
Consumers are not commodities; they are individuals who want to be treated as such. Brands that recognize this, and can tell a compelling story … Read the whole story
COMMENTARY
by John Capone
The future of advertising isn't advertising," says Rei Inamoto, chief creative officer of AKQA. It's a funny thing for one of the most decorated … Read the whole story