A technology originally designed to help Google DoubleClick and ad servers supply content on a publisher's site can now automate marketing tasks. Machine-to-machine (M2M) … Read the whole story
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The Bulging Bicep Gym in Stamford Conn. terminated the membership of Barnard Fife, a resident of nearby Darien, when it was determined that Fife … Read the whole story
Portraying a difficult business climate for premium Web publishers, The New York Times Company said third-quarter digital ad revenues declined 2.2% to $44 million. … Read the whole story
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If you're a CMO and you can't explain your digital advertising metrics strategy in a paragraph or less, you're in trouble. Read the whole story
Like many companies, Colgate-Palmolive's mobile marketing strategy isn't where it should be, given consumers' rapidly growing usage of mobile platforms, says Jack Haber, C-P's … Read the whole story
Yahoo confirmed its acquisition of the 10-person team behind mobile recommendation app Stamped. The deal, first reported by Mashable, signals the Web portal's efforts … Read the whole story
Some 43% of retailers said they will raise online marketing budgets -- investing in either mobile, social or email marketing channels during the holiday … Read the whole story
A Michigan resident is preparing to ask a federal appeals court to reinstate his privacy lawsuit against Pandora, court records show. The allegation: Pandora … Read the whole story
MediaPost recently spoke with Sami Hassanyeh, vice president of AARP's digital strategies and operations, about the group's efforts to expand its media properties across … Read the whole story
Fueled by community dialogue surrounding political discourse, the Huffington Post estimates it will post its 200 millionth reader's comment sometime early tomorrow. Read the whole story
A new study of shoppers and their holiday plans suggests that enthusiasm for mobile payment may be weaker than some suspect. And when it … Read the whole story
