by Mark Walsh
Pivotal Research Group's Brian Wieser points to factors including flat ad spending overall, a slowing shift of ad dollars to digital, and the stronger … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Nate Silver, the nerdy economist and 'New York Times' blogger, apparently used big data algorithms to correctly project the presidential vote in all 50 … Read the whole story
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by Laurie Sullivan
IgnitionOne released support for Facebook Exchange in its Digital Marketing Suite on Thursday. The function adds cross-channel capabilities, from search to display to social, … Read the whole story
COMMENTARY
by Aydin Acar
Given how discovery has shifted from search to social, brands and marketers must devise a way to build a lasting tie with consumers. Read the whole story
by Gavin O'Malley
Web- and mobile-ready retailers can expect an upbeat holiday shopping season. In line with other estimates, Forrester predicts the coming holidays to generate $68.4 … Read the whole story
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by Laurie Sullivan
Media buyers and publishers continue to struggle with bot nets, fraudulent clicks and mechanical thieves stealing impressions. RadiumOne execs call it "pixel jacking" -- … Read the whole story
by Mark Walsh
More than half (52%) of smartphone owners are looking up health information on their devices, compared to just 6% of regular cell phone users, … Read the whole story
by Wendy Davis
A proposed class-action settlement that would require Facebook to allow minors to permanently opt out of "sponsored stories" should be rejected, two advocacy groups … Read the whole story
by Wayne Friedman
Nielsen Global AdView Pulse says for the first half of 2012, telecommunications increased spending by 7.9% -- the biggest category gain -- with the … Read the whole story