Pivotal Research Group's Brian Wieser points to factors including flat ad spending overall, a slowing shift of ad dollars to digital, and the stronger … Read the whole story
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Nate Silver, the nerdy economist and 'New York Times' blogger, apparently used big data algorithms to correctly project the presidential vote in all 50 … Read the whole story
IgnitionOne released support for Facebook Exchange in its Digital Marketing Suite on Thursday. The function adds cross-channel capabilities, from search to display to social, … Read the whole story
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Given how discovery has shifted from search to social, brands and marketers must devise a way to build a lasting tie with consumers. Read the whole story
Web- and mobile-ready retailers can expect an upbeat holiday shopping season. In line with other estimates, Forrester predicts the coming holidays to generate $68.4 … Read the whole story
Media buyers and publishers continue to struggle with bot nets, fraudulent clicks and mechanical thieves stealing impressions. RadiumOne execs call it "pixel jacking" -- … Read the whole story
More than half (52%) of smartphone owners are looking up health information on their devices, compared to just 6% of regular cell phone users, … Read the whole story
A proposed class-action settlement that would require Facebook to allow minors to permanently opt out of "sponsored stories" should be rejected, two advocacy groups … Read the whole story
Nielsen Global AdView Pulse says for the first half of 2012, telecommunications increased spending by 7.9% -- the biggest category gain -- with the … Read the whole story
