To the dismay of resistant publishers and marketers, real-time bidding will account for 13% of all U.S. display ad spending this year -- more … Read the whole story
Census-based online audience giant Quantcast is continuing to expand and diversify with new audience analytics products aimed at the burgeoning programmatic, "audience-buying" marketplace (a.k.a. … Read the whole story
Katz 360 Sales, the digital sales division of Katz Media Group, is expanding its digital advertising offerings to become a full-service interactive ad network. … Read the whole story
In its latest step to be more than a social newsreader, Flipboard has added a book section that allows readers to browse and buy … Read the whole story
A judge has dismissed a lawsuit alleging that Wal-Mart violated a consumer protection law by sending unwanted text messages to a customer who filled … Read the whole story
Puma employs technology that reflects its brand identity as a fun, style-savvy challenger to heavyweight sports gear rivals Nike and Adidas. It is embracing … Read the whole story
Havas Health, the French holding company's health care marketing unit, has launched a new global agency group called Havas Lynx. Clients include Johnson & … Read the whole story
Expedia has introduced an updated version of its app for the iPhone and Android devices that includes flight information along with expanded hotel listings. … Read the whole story
Adobe has integrated video ad server Auditude with analytics platform SiteCatalyst and data management platform AudienceManager as part of Project Primetime, the company's integrated … Read the whole story
BIA/Kelsey estimates that overall local media revenues are expected to rise only at a 2.1% rate over the next four years. But newer local … Read the whole story
- COMMENTARY
Other than the adolescent titillation over the title of the book "All In," why am I obsessed with the Paula Broadwell/Gen. David Petraeus scandal? Read the whole story
- COMMENTARY
We set off to look at the resiliency of a Millennial generation that is pushing back against a system in need of repair -- … Read the whole story
