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by Gavin O'Malley
To the dismay of resistant publishers and marketers, real-time bidding will account for 13% of all U.S. display ad spending this year -- more … Read the whole story
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by Joe Mandese
Census-based online audience giant Quantcast is continuing to expand and diversify with new audience analytics products aimed at the burgeoning programmatic, "audience-buying" marketplace (a.k.a. … Read the whole story
by Erik Sass
Katz 360 Sales, the digital sales division of Katz Media Group, is expanding its digital advertising offerings to become a full-service interactive ad network. … Read the whole story
by Mark Walsh
In its latest step to be more than a social newsreader, Flipboard has added a book section that allows readers to browse and buy … Read the whole story
by Wendy Davis
A judge has dismissed a lawsuit alleging that Wal-Mart violated a consumer protection law by sending unwanted text messages to a customer who filled … Read the whole story
by Mark Walsh
Puma employs technology that reflects its brand identity as a fun, style-savvy challenger to heavyweight sports gear rivals Nike and Adidas. It is embracing … Read the whole story
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by Steve McClellan
Havas Health, the French holding company's health care marketing unit, has launched a new global agency group called Havas Lynx. Clients include Johnson & … Read the whole story
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by Mark Walsh
Expedia has introduced an updated version of its app for the iPhone and Android devices that includes flight information along with expanded hotel listings. … Read the whole story
by Laurie Sullivan
Adobe has integrated video ad server Auditude with analytics platform SiteCatalyst and data management platform AudienceManager as part of Project Primetime, the company's integrated … Read the whole story
by Wayne Friedman
BIA/Kelsey estimates that overall local media revenues are expected to rise only at a 2.1% rate over the next four years. But newer local … Read the whole story
COMMENTARY
by
Other than the adolescent titillation over the title of the book "All In," why am I obsessed with the Paula Broadwell/Gen. David Petraeus scandal? Read the whole story
COMMENTARY
by Nick Shore
We set off to look at the resiliency of a Millennial generation that is pushing back against a system in need of repair -- … Read the whole story