by Gavin O'Malley
Making the move on Madison Avenue, AOL has scored Jack Bamberger to serve as its new head of agency and industry relations. He exits … Read the whole story
COMMENTARY
by Joseph Jaffe
The start-up world is build on a two-legged platform of technology and finance. Yet there is a third leg: The marketing leg is the … Read the whole story
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by Mark Walsh
A new study released today by WPP's GroupM suggests that Facebook users are indeed being bombarded with fewer organic posts, but that the dialed-down … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
We have some hot new technologies here, and we should have some sizzling hot leveraging going on 24-7. It's a team effort, but the … Read the whole story
by Gavin O'Malley
Heading for AOL, Jack Bamberger is out at MEC, where he served as president of digital in North America for the past six months. … Read the whole story
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by Mark Walsh
The new IAB guidelines require client-side counting for mobile Web ad impressions to increase consistency with computer-based ad measurement. The goal is to help … Read the whole story
by Laurie Sullivan
Apple has fallen to No. 6 in the Greenpeace International Guide to Greener Electronics. That could give marketers a headache when tying Apple iOS … Read the whole story
by Wayne Friedman
Viggle, the social TV rewards site, has bought bigger social TV media competitor GetGlue for $25 million in cash and stock. The newly merged … Read the whole story
by Laurie Sullivan
Searches for the keyword term "holiday gift" on Google.com continue to climb, spiking 156% since Nov. 1, while "black Friday" rose 546%, according to … Read the whole story
by Wendy Davis
Telecoms often argue that Net neutrality rules will discourage investment in broadband networks. But a coalition of Web companies including Google, Netflix and Twitter … Read the whole story